Regional Sales Director

Company: Frontier Senior Living
Location: Dallas
Posted on: February 1, 2025

Job Description:

Frontier Senior Living, LLC is growing! With over 100 communities established throughout the United States, we are excited to keep the momentum going. To support our continual growth, we are seeking a skilled Regional Director of Sales to join our fast-paced Regional team located in Texas- DFW and Surrounding Areas. This position offers an opportunity for advancement based on demonstrated proficiency in role.Position requires heavy travelAt Frontier Senior Living, we strive to bring new and innovative programs and services to our residents. We challenge our teams to elevate every aspect of Senior Living and highlight what we call "Frontier Culture." Success in doing so has positively impacted our growth, allowing Frontier to reach new heights. We are proud to be ranked #16 among the nation's Top 150 Largest U.S. Seniors Housing Operators by American Seniors Housing Association.The Regional Director of Sales is responsible for providing Marketing and Sales support to communities with an assigned region in collaborative partnership with the Regional Vice President. The Regional Director of Sales will create and deliver training, guidance, direction, and mentorship to ensure each community within the assigned region achieves revenue, NOI, and occupancy goals. The position requires hands-on coaching, direct support, and direct positioning for all communities within the assigned region alongside the Regional Vice President. The Regional Director of Sales requires the ability to nurture and reinforce Frontier Senior Living's philosophy by role modeling the sales culture building blocks.Primary Duties and Responsibilities:

• Train, guide, and support the region's Marketing Directors to perform community marketing activities that directly lead to achieving revenue, NOI, and occupancy goals across the region.
• Coach and mentor the Community Marketing Directors on lead generation, sales basics, conversions, occupancy team building, and market knowledge through both on-site and remotely.
• Identify overall trends in the marketplace that would indicate necessary adjustments to be made in the overall marketing strategy for the region, community, and/or in individual instances by utilizing daily, weekly, and monthly dashboards, reports, and system generated data.
• Conduct monthly regional reviews with the Regional Vice President to perform market analysis, evaluate current talent pool, and regional execution of goals and objectives to effectively "tell the story" of the results.
• Establish accountability amongst the region's Community Marketing Directors to ensure follow through of marketing activities including public relations efforts, prospective resident generation, tours, prospective resident follow-up, direct sales and sales monitoring and any other aspects required from the community Marketing Plan to ensure maximum marketing results and assist in the complete fill up of the facility.
• Perform quality assurance routines to ensure effective utilization of and in compliance with Frontier Senior Living's processes, policies, and sales expectations. Develop training plans that support the Community Marketing Director with performing marketing activities including public relations efforts, prospective resident generation, tours, prospective resident follow-up, direct sales and sales monitoring and any other aspects required to ensure maximum marketing results and assist in meeting the occupancy goals of the community.
• Provide direction to the Community Marketing Director on maintaining appropriate contact with defined external organizations including but not limited to senior centers, Chamber of Commerce, and any other community groups in a manner that fits the needs of the community marketing efforts.
• Ensure the Community Marketing Director maintains current, accurate and appropriate reports for every census report and other such records for each community.
• Prepare monthly and quarterly reports for each community in the assigned region by summarizing competitive analysis, marketing, projections, strategy improvement proposals, etc. to be submitted to shareholders, investors, corporate, and/or property owners.
• Ensure that marketing plans are developed for each community which shall include, but not be limited to, the scheduling of social events for prospective residents and their families, the development of third party professional referrals, promoting and advancing referrals by current residents of the community, and assisting in the development of ad campaigns, promotional literature and other activities reasonably associated with a marketing plan.
• Implement marketing strategy initiatives across the region by training the Community Marketing Director, developing resources to drive successful performance, and holding the region accountable for effective follow through.
• Maintain, and manage relationships with key stakeholders in the region's referral network. Establishing alliances, such as but not limited to, health care providers in each market area which will expand the local referral base and generate move-ins.
• Conduct yourself and the regional operation at all times so as not to detract from, or to reflect adversely on the reputation of the communities in your region or the company and after the termination of your employment, not to defame or disparage the communities, Frontier Senior Living, LLC, or its officers and employees, nor engage in any unfair trade practices toward the aforesaid companies.
• Perform any additional job duties or training sessions set by the corporation or Regional Vice President while completing all assigned duties which may change from time to time according to working circumstances, and corporate directives.Other Requirements:
  • Bachelor's degree (B.A./B.S.) or equivalent to minimum of five (5) years of experience in sales/marketing and leadership of sales teams, preferably in long-term care, assisted living, or retirement housing.
  • Preferably a minimum of three (3) years of experience, or the equivalent in experience and education, in multi-site, multi-state operations.
  • Demonstrated track record of exceeding sales goals through a dispersed sales team.
  • High comfort level with CRM navigation, usage, and management.
  • Thorough knowledge of MS Excel, Word and PowerPoint and aptitude to quickly learn relevant programs.
  • Willingness to travel, work shift assigned, weekends, and holidays. Travel may include extended assignments and onsite accommodations during the assignments in order to support the communities.
  • Exceptional communication skills, verbal and written. Strong and professional presentation skills.
  • Must possess a current state specific driver's license and appropriate driving record.
  • Compassion for the elderly.Frontier Senior Living offers a competitive salary and a work environment that encourages initiative and fosters respect. Frontier Senior Living, LLC offers medical, dental, vision, life/AD&D, Flexible Spending Account, Short Term Disability, Accident Insurance, Critical Illness Insurance, and Hospital Indemnity Insurance. We also offer a 401(k) plan with a competitive Match program. To discover more about the Frontier Senior Living team, please visit our site at Equal Opportunity Employer/ Drug-Free Workplace
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Keywords: Frontier Senior Living, Haltom City , Regional Sales Director, Sales , Dallas, Texas