Digital Optimization Testing Manager

Company: T-Mobile
Location: Frisco
Posted on: January 25, 2025

Job Description:

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees!Job Overview
The Digital Optimization Testing Manager delivers split (A/B) testing and personalization campaigns across T-Mobile's prepaid digital channels and brands, driving incremental business value every day. This role partners with teams to identify, prioritize, and implement customer experience improvements through iterative testing and measurement while driving all strategy and operations related to the creation, maintenance and operation of optimization & personalization activities across web and app campaigns. This includes, but is not limited to, providing strategic guidance for testing and personalization ideation, campaign feasibility, execution and sound testing methodology, delivering against client service level agreements. The Digital Optimization Testing Manager provides consulting services to a variety of partners as a subject matter authority in Digital Optimization, as well as in-depth test analysis and iterative recommendations. They are key participants in formulating and dissemination of optimization standard methodologies, governance and process improvements for company wide A/B Testing practices.
This role is open at our Frisco, TX, Atlanta, GA and Bellevue, WA locations!
We are enjoying three days a week in person collaboration!Job Responsibilities:

• Plan & implement optimization and personalization digital campaigns, including the definition of test strategy, goals, return on investment, tracking metrics, sample size, and campaign duration in partnership with cross-functional partners from across the organization, including but not limited to digital business leads, user experience, design, analysts, product managers, and development.
• Contribute to and work from a testing roadmap to ensure campaigns are run on time and without conflict. Lead A/B testing process with partners from intake to feasibility to creation to analysis to results and recommendations. Proactively communicate status of projects and lead deliverable/launch expectations with all team members.
• Collect and analyze data from multiple sources to evaluate success of optimization efforts, develop insights into customer behavior, and evaluate the effectiveness of optimization campaigns. Communicate the results of optimization program to a broad audience of customers and executives.
• Promote culture of testing and optimization within department and across the company. Evangelize the business value of Optimization/Personalization and its contributions to business goals and customer satisfaction.Education:
  • Bachelor's Degree or equivalent experience Computer Science, Marketing, UX/design or equivalent degreeWork Experience:
    • 4-7 years Experience in Digital Marketing, Digital Merchandising, eCommerce or similar field
    • 4-7 years Experience Managing Optimization projects from inception to completion for large scale e-commerce or content marketing sites
    • 4-7 years Experience in fast-paced, ever evolving, high-volume organization.Knowledge, Skills and Abilities:
      • Strong understanding of enterprise-wide Web Analytics tools such as Adobe Analytics, as well as a comprehensive understanding of Targeting capabilities in Optimization tools with solid understanding of DMP such as Adobe Audience Manager
      • Ability to handle multiple projects in highly-matrixed organizations, often with multiple priorities
      • Experienced in development and management of workforce management plans to ensure optimized resource utilization
      • Experience working with websites (required), social media and e-mail campaign platforms
      • Subject matter expertise in digital optimization methodology with solid understanding of statistics related to hypothesis testing - in particular, resolving statistical relevance and confidence in results
      • Advanced knowledge of Digital Optimization A/B testing tools (Adobe Target preferred.)
      • Tableau Ability to build dashboards and other data visualization using tools like Adobe Analytics or Tableau (Required)
      • Strong understanding of enterprise-wide Web Analytics tools such as Adobe Analytics, as well as a comprehensive understanding of Targeting capabilities in Optimization tools with solid understanding of DMP such as Adobe Audience Manager
      • Skilled in Agile, Kanban and Lean methodologies, preferred* At least 18 years of age* Legally authorized to work in the United States#LI-CorporateBase Pay Range: $79,900 - $144,100Corporate Bonus Target: 15%The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ295395&paradox=1At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out .Never stop growing!As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder-it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth-and we applaud it. You're unstoppable!T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.

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